Glossary
Lead magnet
A lead magnet is a free, useful resource, such as a checklist or guide, offered in exchange for a prospect's contact details.
In the Aires service the lead magnet for each campaign is a Value Sheet: a PDF made from the client’s own expertise, linked from the campaign’s videos so viewers become captured contacts.
See what your first 30 days would look like.
Book a free 15-minute strategy audit, or go straight to a plan.