Glossary
AI Digital Twin
An AI Digital Twin is a synthetic audio-visual version of a real person, trained on their voice, likeness and mannerisms, that can present video content without them filming.
In the Aires service (ai-res.ai, Singapore), the Digital Twin is created from the client’s own recordings and brand materials during the Onboarding Month, and then presents the client’s thought-leadership videos each month.
Aires works to a resemblance standard of about 90% in voice, likeness and mannerisms. Minor variations are inherent to the technology. Every video is reviewed and approved by the client before it is published.
Because a Digital Twin uses a person’s likeness, the person must have the legal right to authorise it. Voice and likeness data is sensitive personal data and is handled under Singapore’s Personal Data Protection Act 2012 (PDPA); see the privacy policy.
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